The Biggest Influencer on Grocery Spend Isn’t Income!

In some ways grocery marketers are just like their customers – they want to optimize their spend to get the most out of every dollar.

For grocers, that means investing marketing dollars to maximize both the quantity of shoppers coming in the door AND drawing in shoppers who will spend more each week.

So, what’s the best predictor of a household’s weekly grocery spend? AMG Grocery Marketing surveyed over 700 shoppers in the Southeast about their grocery shopping habits. In that survey we found income comes into play for households with yearly income under $75K. But, past that threshold, the deciding factor has nothing to do with income. For these households the best predictor is the number of persons in the household.

About two-thirds of all grocery buyers spending more than $250 per week on groceries come from households with 3 or more people. This same group makes up nearly half of the cohort spending between $150-$250 per week as well. Adjusting your digital targeting, creative and messaging to reach these larger households could be the most effective way to drive results.

If you’d like to learn more about our shopper survey, read our other blogs here.

AMG Grocery Marketing is a digital agency that specializes in increasing traffic and driving measurable impact for our clients. We help our clients understand their markets and enact strategies custom fit to each location. We’d love to work with you too.