2023 Shopper Survey

731 Respondents from Alabama, Southern Louisiana, Florida Panhandle, Mississippi and Tennessee

map to show where shopper survey respondents live

Shopper Weekly Spend

Related to HH Size

  • Weekly grocery spend over $250 most likely in HHs with 3+ persons
  • Grocery spend under $150 weekly most likely for 1-2 person HHs
graph showing shopper weekly spend by household size

Shopper Visit Frequency

Related to weekly spend

Shopper Frequency

  • 3X+ per week shoppers spend more on groceries

  • 24% shop 3X per week or more

Shopper Choice of Primary Store

Respondents chose all that apply

  • Location and Price are primary concerns in choice of primary store – over 70%

  • Service, inventory and store cleanliness are secondary concerns when choosing a primary store – 36% to 47%

Shopper Coupon Usage

Respondents chose all that apply or none

  • Overall – 63% of respondents use coupons of some kind

  • Income brackets over $50K use more electronic circular coupons than other groups

  • Mailed coupons have lowest usage rates in high income households

If you’d like to learn more about how our digital strategies can help you drive traffic and increase sales, please contact us today.


Contact us today to discuss how our digital strategies can help you drive traffic and increase sales.

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