Key Takeaways from our latest Shopper Survey

2023 Shopper Survey

731 Respondents from Alabama, Southern Louisiana, Florida Panhandle, Mississippi and Tennessee

Shopper Weekly Spend

Related to HH Size

Weekly grocery spend over $250 most likely in HHs with 3+ persons
Grocery spend under $150 weekly most likely for 1-2 person HHs

Shopper Visit Frequency

Related to weekly spend

Shopper Frequency

3X+ per week shoppers spend more on groceries
24% shop 3X per week or more

Shopper Choice of Primary Store

Respondents chose all that apply

Location and Price are primary concerns in choice of primary store – over 70%
Service, inventory and store cleanliness are secondary concerns when choosing a primary store – 36% to 47%

Shopper Coupon Usage

Respondents chose all that apply or none

Overall – 63% of respondents use coupons of some kind
Income brackets over $50K use more electronic circular coupons than other groups
Mailed coupons have lowest usage rates in high income households

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